Výpisky z internetového kurzu Writing for the Web - Frankie Madden
Elements of a Good Website
- User and business needs
- Information architecture
- Interaction design
- Visual design
- Brand
- Content
Web content
People read in F-shape
Think as "Sally"
Structure
- relevant
- useful
- accurate
- credible
- findable
- scannable
- simple
Inverted pyramid
Nejdůležitější nahoře, méně níže
Creating a plan
- Page topic
- Page purpose
- User's needs and goals
- Keywords
- Next
- Heading
- List content
Reviewing and editing
- gunning fog index
Content
Qualities we desire in good content: authority and relevance
Style Guide
- Tone of voice
- Headings
- Reading level
- Terminology
- Phrases
- Lists
- Unique to org
Kontrolní seznam: dobrý copywriting
Příprava
Informace
Stránka
Pochopitelnost
Struktura
Speciální části stránky
Review & Maintain
- Spelling & Grammar
- All words necessary?
- Reviewed by someone else?
- Who owns the content?
- Content plan
- Content governance
- Style guide