Výpisky z internetového kurzu Writing for the Web - Frankie Madden

Elements of a Good Website

  • User and business needs
  • Information architecture
  • Interaction design
  • Visual design
  • Brand
  • Content

Web content

People read in F-shape

Think as "Sally"

Structure

  • relevant
  • useful
  • accurate
  • credible
  • findable
  • scannable
  • simple

Inverted pyramid

Nejdůležitější nahoře, méně níže

Creating a plan

  • Page topic
  • Page purpose
  • User's needs and goals
  • Keywords
  • Next
  • Heading
  • List content

Reviewing and editing

  • gunning fog index

Content

Qualities we desire in good content: authority and relevance

Style Guide

  • Tone of voice
  • Headings
  • Reading level
  • Terminology
  • Phrases
  • Lists
  • Unique to org

Kontrolní seznam: dobrý copywriting

Příprava
Informace
Stránka
Pochopitelnost
Struktura
Speciální části stránky

Review & Maintain

  • Spelling & Grammar
  • All words necessary?
  • Reviewed by someone else?
  • Who owns the content?
  • Content plan
  • Content governance
  • Style guide